The synchronized content can be second screen-typical chats, polls, trivia or information about actors in a particular show, or it can be extended messaging for advertisers. Samba TV uses proprietary automated content recognition (ACR) technology to recognize what’s playing on the TV screen, whether live or time-shifted, and pull up relevant information or bonus content on the viewer’s second screen. The platform is integrated into smart TVs or Internet-connected set tops, where it has access to traditional linear TV and the Internet. The Samba platform is a smart TV platform that integrates traditional linear broadcast TV with Web features such as social networks, Web video, synchronized content and multi-screen advertising. Samba TV ‘ at the time known as Flingo ‘ debuted its flagship product, the Samba TV interactive platform, at this year’s CES. Content providers include CollegeHumor, Fitness Magazine, A&E, Showtime and others. Earlier this year, it partnered with TiVo to bring its suite of content apps, collected under the moniker Samba Launchpad, to TiVo’s Premiere line of Internet-connected STBs. It’s behind about 75 of the content apps on Roku, making Samba TV one of the largest app developers on Roku. The company reached a milestone of 30 million devices across 118 countries a few months ago. ‘It’s nice to have a big platform like Sony on board,’ Ashwin Navin, founder and CEO of Samba TV, told us this week. ![]() Its apps are on smart TV platforms such as Samsung, Hisense, Haier, LG, Insignia, Vizio the list goes on and on. ![]() Samba TV develops connected TV apps for content providers. The company debuted its multi-screen interactive platform during CES earlier this year. Samba TV, formerly Flingo, is a US company that builds apps for connected TV platforms such as smart TVs, net-top boxes and other OTT devices.
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